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CBUM Leadership Roles (CSO + MOO)

CBUM introduces two unique leadership pillars:

1️⃣ CSO — Chief of Market Success Officer (Vision + Market Root)

The CSO is responsible for:

  • Understanding the market truth

  • Defining upgrade direction

  • Setting long-term company momentum

  • Protecting the company from emotional decision-making

The CSO is the brain of the business.

2️⃣ MOO — Master of Operations Officer (Execution + Control)

The MOO is responsible for:

  • Systems, processes, and structure

  • Ensuring execution at high quality

  • KPI tracking and reporting

  • Operational discipline

The MOO is the engine of the business.

Together (CSO + MOO):

They create a dual-engine leadership model that:
✔ Eliminates chaos
✔ Speeds up execution
✔ Balances innovation with control
✔ Makes scaling safe and predictable

© CBUM — The Canada Business Upgrade Methodology

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